TfL looking for new sponsor for Emirates Air Line, London’s only cable car


London, United Kingdom (Urban Transport News): More than 13 million trips have been made on Emirates Air Line since its launch, TfL revealed today as it began its search for a new sponsor for London’s only cable car.

The cable car, which opened in the summer of 2012 as part of TfL’s preparations for the London 2012 Olympic and Paralympic Games, crosses the River Thames and complements major regeneration at both the Royal Docks and the Greenwich Peninsula. Tours start at just £4 for adults, £2 for children, and travel free for children under 5, making it one of the best value experiences in London for a unique day out Is.

Since its opening, the fully accessible, unique experience has established itself as one of London’s favorite holiday attractions – with individuals, families and groups enjoying the spectacular views as they travel across the river. Huh. More than 13 million passenger journeys have been carried out since its opening, which regularly sees 40,000 passengers a week during the summer months. By providing a new and luxurious way to cross the river, it has helped to encourage the construction of new shops, experiences and homes on either side of the Thames.

This summer has been one of the most popular for the cable car since its opening, with weekly figures reaching over 60,000 trips as Londoners and visitors to the city seek fun activities as part of a day in the city. We do. Most recently, the August bank holiday weekend was the most popular since 2012 with 28,000 visits, and the week overall had the most customer visits in eight years.

The cable car has recently been identified with the popularity of social media throughout 2021. It has been described as one of the most ‘Instagramable’ experiences in the capital, often featuring on top things to do and affordable day out lists as well. Viral TikTok and Instagram posts.

TfL’s initial ten-year deal for the sponsored naming rights for the cable car will expire in June 2022 and TfL has now begun the process of seeking a new commercial partner who shares the ambition to build on this success and The cable car reinforces the position as one. Best things to do in London.

The new deal will be for a minimum period of three years and will provide the new partnership with a unique opportunity to rename the London Cable Car in association with TfL, thereby bringing its brand to a larger public audience in London as well as around the world. will help to promote. The iconic tube map.

Josh Crompton, head of cable car at TfL, said:

Our cable car is unique to London and provides great views for those wishing to cross the Thames to get to the Royal Docks or the Greenwich Peninsula. These latest figures show that it is as popular among Londoners and visitors as ever. Emirates Air Line is now an instantly recognizable part of London and we are looking forward to working with a brand that follows our successful 10 year partnership with Emirates. This exciting opportunity will allow the successful brand to gain both national and global awareness, with the success of this unique part of the London transport network on the Tube map as well.

Boutros Boutros, Divisional Senior Vice President of Corporate Communications, Marketing and Brands at Emirates, said: “The Emirates are proud to be an iconic part of London’s skyline and to help contribute to the regeneration of the local region. The process. We have spent our 10 years We have thoroughly enjoyed our wonderful partnership with you, but now it is time to hand over a new partner. We wish the team behind this unique experience all the best in the future and will look with pride.”

Providing connections to both ExCeL London and O2, Emirates Air Line has been visited by famous faces such as Arnold Schwarzenegger, tennis player Novak Djokovic, boxer David Hay and singer-songwriter and podcaster Jesse Ware over the years.

It has led to flights of champagne, live music performances, family events, speed dating, sky-high dining, book launches, marriage proposals and even the Rugby World Cup and ATP Finals tennis trophies.


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